Entrepreneurs du Monde: Nafa Naana Model for Distribution of Clean Energy Products

To establish 20 new energy-efficient cook stove retailers, which will sell products directly to women's groups through microcredit and savings facilities.

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Nafa Naana - which means “gains made easy” in local language – attempts to address these barriers through a mix of marketing and microfinance solutions. The global objective is to make clean and affordable energy products available to even the poorest households in Burkina Faso, including those living in remote areas. The distribution channels are based on retailers operating as social micro franchisees and on direct sales to women’s groups. Use of microcredit and savings mechanisms is meant to remove financial barriers for producers, retailers, and end-users.

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In Burkina Faso, wood is rare and expensive yet households still rely on firewood for more than 80% of their energy consumption, thus contributing to irreversible damage to forest ecosystems. Furthermore, toxic fumes from burning wood are harmful to human health. This seemingly irrational situation is explained by the persistence of several market barriers which prevent more sustainable energy sources from developing. As a consequence, less than 20% of the Burkina Faso’s population uses energy-efficient devices such as cook stoves.

Next Steps

Nafa Naana will: a) establish 20 new energy-efficient cook stove retailers, which will sell 5,000 products directly to women’s groups through microcredit and/or saving facilities, and b) register the venture as a carbon project with the Gold Standard Foundation in order to start selling certified emission reductions on the voluntary carbon market.

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