Naya Jeevan: doctHERs Telemedicine

NAYA JEEVAN is the emerging world's first health & wellness plan dedicated to serving the unmet healthcare needs of marginalized communities. By collaborating with corporations, NAYA JEEVAN cascades a health insurance plan up and down corporate value chains, targeting low-income, small-holder suppliers (e.g. farmers), SME retailers, microretailers and informal, domestic workers of corporate executives. The health plan is cofinanced as part of corporate loyalty or retail incentive programs.

At a Glance

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About This Innovation

Innovation Stats

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Provide a status update for your Innovation.

Naya Jeevan has enrolled more than 100 institutional clients, exceeding a cumulative enrollment of over 70,000 members over the past 6 years with nearly 15,000 active corporate members. Over the same period it has provided over 250,000 urban slum dwellers with access to affordable, quality, primary care. Naya Jeevan is replicating this business model in Mexico and is currently in product development phase.

How does your innovation work?

Naya Jeevan provides the working poor in Pakistan, earning $50-$250 per month, with an integrated health insurance plan which includes access to a nationwide network of more than 250+ quality private hospitals, outpatient clinics, blood labs and diagnostic imaging centers. Naya Jeevan negotiates basic health insurance plans in bulk from insurance underwriters at sub-market rates, and then wraps these group health plans in a shell of Core Medical Services (CMS), tailored exclusively to meet the needs of its low-income customers. These CMS include: 

  • 24/7 access to medical doctors via mobile phone and video (videoconsultation) for patient navigation, counseling and guidance
  • annnual health risk assessments (check-ups)
  • chronic disease screening (e.g. screening for diabetes, hypertension, hypercholesterolemia)
  • access to mobile banking/digital financial inclusion for all co-payments/outpatient/pharmacy care

What Evidence do you have that your Innovation works?

Research studies conducted by the ILO ( ) as well as an independent, impact assessment by Singapore-based Impact Investment Exchange/Shujog (see framework model attached) demonstrate a social Return on Investment of ~13x, i.e. every dollar invested in NAYA JEEVAN has generated ~$13 in social impact (using World Bank input data).  A preliminary assessment by GIIRs (Global Impact Investing Rating Scale) demostrated a 4-star performance in terms of organizational impact.


Additional Evidence Documentation

Do you have current users or testers?

NAYA JEEVAN's current user base of 15000 corporate beneficiaries includes low-income (income less than $3/day) small-holder suppliers (e.g. dairy farmers with 2-8 cows), distributors, sales reps, factory workers, SME retailers (and their employees), microretailers, informal domestic workers of corporate managers (e.g. maids, babysitters, drivers, cooks, guards and their dependents).

What is your strategy for expanding use of your innovation?

Our path to scale is to partner with large, multinational institutions in both the private (corporate), public (government) and phialnthropic (bilateral/multilateral agencies including UN) and leverage their 'value chains': supply, distribution and marketing systems that enable NAYA JEEVAN to access large, clustered groups of low-income beneficiaries who can be protected under NAYA JEEVAN's group health, life and disability insurance plan. 

Next Steps

We have started replicating our model in Latin America (starting off in Mexico) and the US (with a special focus on uninsured migrant workers) and plan to extend mny of our existing corporate, bilateral and multilateral relationships to Sub-Saharan Africa (Kenya, Tanzania, Nigeria, Ghana), other countries in South Asia (India, Bangladesh) and SE Asia (e.g. Indonesia, Philippines). 

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