Being entrepreneurial and passionate about global development, I innovate, pursue and support ideas that push the frontiers of thinking in...
Jeeon Bangladesh: Doctor-in-a-Tab mHealth Microfranchise Model
Jeeon’s Doctor-in-a-Tab is an innovative mobile healthcare application that connects rural patients to doctors. DIV Stage 1 funding allows Jeeon to assess whether Doctor-in-a-Tab improves prescription patterns over time compared to baseline practice, assess its viability as a business model for ICT use in healthcare, and gauge patient satisfaction with the product.
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- Over 1400 cases addressed.
- More than 85% of our surveyed patients report positive outcomes and extremely high satisfaction with the service.
- Demonstrated willingness to pay for the service from patients.
How does your innovation work?
Our service model is unique because unlike government or NGO programs for the BoP, we address general healthcare by connecting a remote doctor and a local intermediary. Telemedicine projects usually connect patients directly to doctors through a voice call or video conference-but doctors most often cannot take meaningful decisions without vital signs, patient history, drug history, etc.
We enable doctors to have a much richer interaction with patients, while optimizing the utilization of the doctor’s time.
Lastly, by using existing local intermediaries and their existing infrastructure, we drastically reduce the marginal cost expansion, making our model highly scalable.
Do you have current users or testers?
Rural Bangladeshis, living in areas that are at least 3 hours away from clinics or hospitals.
What is your strategy for expanding use of your innovation?
Short-term targets:
- Rigorously demonstrate health impact through a pseudo-RCT trail.
- Demonstrate profitability at the unit economics level.
Long term targets:
- Scale up within Bangladesh, to cover at least 2000 locations in rural Bangladesh within the next 5 years.
- Replicate the mDoc model in at least 2 other countries.
Next Steps
A pilot test of our model with 30 telemedicine kiosks in rural Bangladesh, to rigorously demonstrate operational profitability and health impact.
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